Best Book Promotion Ideas
Best Book Promotion Ideas
Turn your ideas into compelling book trailers that capture attention and inspire readers. Check out these creative examples to kickstart your next book promotion and see the power of dynamic content in action https://self-publishinghelp.com/october2005newsletter19-html/!
Your book deserves more than a static post — it should captivate and intrigue readers. Imagine transforming your narrative into a dynamic, attention-grabbing video advertisement that pulls viewers in and sparks their curiosity within seconds. With the RenderLion Text to Video Generator, you can quickly and easily create stunning videos using your book description and images.
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Of course, the dream is for your book promo video to go viral and sell millions of copies, but let’s talk about what’s actually in your control: It’s to build credibility for your platform as a writer and for your body of work. A professional book video shows that you are taking your work seriously and that you are a good storyteller across mediums. A great video can also capture the attention of top influencers and media who might otherwise not look at a synopsis or pitch, but will check out a 90-second video. Video also expands your exposure to video-driven sites. And lastly, what better tool could there be to show Hollywood that your book would make a great movie?
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.
Instagram Book Promotion Ideas
Consider setting time-based goals, such as 15-30 minutes a day, that you dedicate to using the platform. Another effective strategy is dedicating an hour at the beginning of each week to prepare all your posts, reels, and stories and saving them as drafts. Then, all you have to do is share the content throughout the week at your convenience. Try out different strategies until you’ve found one that works best for you! Here are some rough estimates of how frequently I suggest posting and engaging with other users on Instagram if you are looking to grow your presence on the platform:
Format: ReelShare a glimpse into your daily life as an indie writer. Highlight your writing routine, favorite writing spots, or the behind-the-scenes process of getting your book published. This type of content can be both inspiring and relatable for aspiring writers.
Format: CarouselRecommend books that fit the current season. Whether it’s cozy reads for winter or beach books for summer, these suggestions can engage your audience and establish you as a thoughtful curator of book recommendations.
Consider setting time-based goals, such as 15-30 minutes a day, that you dedicate to using the platform. Another effective strategy is dedicating an hour at the beginning of each week to prepare all your posts, reels, and stories and saving them as drafts. Then, all you have to do is share the content throughout the week at your convenience. Try out different strategies until you’ve found one that works best for you! Here are some rough estimates of how frequently I suggest posting and engaging with other users on Instagram if you are looking to grow your presence on the platform:
Format: ReelShare a glimpse into your daily life as an indie writer. Highlight your writing routine, favorite writing spots, or the behind-the-scenes process of getting your book published. This type of content can be both inspiring and relatable for aspiring writers.
Book Promotion Ideas
We accept books of all genres and categories. Our book PR and promotion services cater to authors interested in business book marketing, fiction book marketing (including novels), non-fiction marketing, children’s book marketing (e.g. picture books, early readers, etc.), self-help book marketing and more.
If you’ve published on other stores and platforms like Apple Books, it’s easy to generate links from within those apps as well. Don’t assume every reader will want to go through Amazon! Have store links ready from every platform you’ve published on so they can take their pick.
Getting book reviews should always be one of your top marketing priorities — indeed, you must start working on this long before your book launches, so you’ll have reviews right from the jump. Our post is a great primer on how to get book reviews as a new author, but the gist is: reach out to reviewers early and often, offer plenty of ARCs, and encourage people to cross-post their reviews to multiple platforms.
We accept books of all genres and categories. Our book PR and promotion services cater to authors interested in business book marketing, fiction book marketing (including novels), non-fiction marketing, children’s book marketing (e.g. picture books, early readers, etc.), self-help book marketing and more.
If you’ve published on other stores and platforms like Apple Books, it’s easy to generate links from within those apps as well. Don’t assume every reader will want to go through Amazon! Have store links ready from every platform you’ve published on so they can take their pick.
Getting book reviews should always be one of your top marketing priorities — indeed, you must start working on this long before your book launches, so you’ll have reviews right from the jump. Our post is a great primer on how to get book reviews as a new author, but the gist is: reach out to reviewers early and often, offer plenty of ARCs, and encourage people to cross-post their reviews to multiple platforms.